“I have come to realize that this 2nd edition really is NOT going to be just a bunch of updates to my UX Strategy techniques and new case studies. It’s going to be different from the first book in two other major ways. The first edition focused on case studies that I personally worked on with American startups. The second edition is going to focus on international enterprises and ethically-minded US companies, who already found a product market fit. It will not be about me conducting the work, but about how they conducted UX (or Product) Strategy with successful outcomes.”

I love this approach! I haven’t seen many (if any) UX books focused on international case studies and ethically-minded US companies, so I’m very curious to learn more!