Hi Eduardo, thanks for adding — you make great points!

Disruptive vs. sustaining innovation can be confusing, so I appreciate your clear distinction between them.

And yes, I agree with your note on why new companies often go for disruptive innovation so they don’t compete with large incumbents head on. It makes a lot more sense to find a new or underserved audience to win over and gain traction before competing with Goliath.

Thanks for your great adds!