Understanding Product’s mindset and reality can help you influence roadmaps more effectively

A droplet breaks a colorful surface of water and causes a ripple effect outwards.

As researchers, we want our research (and the hard work we put into it) to ultimately shape the product roadmap and improve the lives of end users. In order to achieve this, we need Product to be engaged in our research, understand our findings, and take action on our insights…

Exploring the UX of UX tools and how we can do better

We see a bird’s eye view of a table with a notebook, sticky notes, and a computer mouse. A woman is sketching out a user flow.

We live in an incredibly information-dense world. At the beginning of 2020, the digital universe had 40 times more bytes than the number of stars in the observable universe. Every day we create roughly 2.5 quintillion bytes of data — that’s 2,500,000,000,000,000,000. Yet somehow we need to keep up! …

Understanding the shift from an industrial economy to an information economy and what it means for you

A woman sits at a table with her computer and sketch pad creating art.

The internet-based economy is transforming the wider economy, creating new markets and driving job growth for large and small businesses alike. A new study led by a Harvard Business School researcher and commissioned by the Interactive Advertising Bureau (IAB) announced that over the last four years the internet economy grew…

Articles that will make you think more deeply

We see a pile of open books stacked on top of each other.

UX is a dynamic and evolving field. In order to stay abreast of changing trends, new methodologies, and boundary pushing thinking, I regularly read articles by members of the UX community. These pieces are generally informative, illuminating, and practical, however, every so often an article really stands out and changes…

Save yourself some time and learn from my mistakes.

We see a neon red sign saying “It began as a mistake”.

As troublesome as they can be, mistakes are prime opportunities for reflection, learning, and development. I’ve made countless mistakes at work over the years, but the following ones stand out as key learning opportunities that have made me a better researcher, team member, and partner. …

Proven methods to prioritize insights and impact product roadmaps

A hand holds up a lens that brings the surrounding street and cityscape into focus.

Generative research seeks to uncover foundational knowledge to help deeply understand our users, frame a problem space, and identify opportunities to innovate. Generative research yields rich and complex data, which can be overwhelming. While foundational research is highly valuable, it isn’t the easiest to quickly review and use. …

Meghan Wenzel

UX Researcher and Strategist — “It’s not the story you tell that matters, but the one others remember and repeat”

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store